Digital E-commerce
and Marketing Solutions
Disrupting & Innovating
Herragen has developed a suite of products designed to engage and interact with your customer, delivering a superior experience
To better serve your customer, you need to know what they are interested in now, today
We start with the standard inputs, for the audience segmentation. Whereas most of the competitors finish at this point, we are just getting started!
Every attribute data point can be used in the customer journey making your analytics active
Layer Z, detects customer interest, detecting the products browsed and searched we can further optimise the customer profile / product presentation options
Mini collections or special promotions can be offered to the customer all based on the live session browsing expereience
The positioning, timing and styling are all customisable
As the customer journey progresses, customer satisfaction can be evaluated, the journey is further refined and becomes interactive
Zero party (direct questions) can be presented to the customer to engage & gain further insight
Personalised offers can be made based on the criteria set by the marketing team
We provide products, that are game changing in their respective segments. All are cloud based, SaaS products that will delight your customers and drive your revenue upwards
Take a step up in your digital capabilities and choose your next generation platform
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Layer Z extends the marketing funnel to the individual.
True personalisation
In the digital environment customers not only expect a personalised experience but also one that is location based
Customer journeys start based on the detected persona match
Then optimised and refined by real time data & customer interaction
Clinzyte is our product with a focus on the life sciences market. This is primarily for Health care professional (HCP) communication
Make your HCP relationships work.
Develop common themes, ensure that HCPs receive the data they need
Enrich your CRM pipe and gain geographic, indication and prescriber insights
Smartwall is our product with a focus access monetisation & adverstising, and is aimed at the publishing industry
The product allows publishers to maximise return of their gateway by displaying an adserver requiring a minimum watch time for each user wanting to gain access
Simple installation, minimal involvement and a 3rd party can manage the advertising
A small group of highly focussed individuals that believe that targeted personalisation is the key to successful Digital Marketing
Our products come with an easy to use interface so you can start quickly and easily
To help you on your journey we have User & Engineering support, plus multi media documentation
